(Source: https://pltfrm.com.cn)
In China’s digital landscape, influencers, or “hongren”, command unparalleled influence. For overseas brands, partnering with the right influencer can be a gateway to consumer trust and credibility. Begin by identifying influencers who share a synergy with your brand values and appeal to your target demographic. Platforms like Weibo or RED (Xiaohongshu) provide comprehensive metrics to gauge influencer reach and audience engagement. Collaborate on content that feels authentic and resonates with local tastes, rather than just translating global campaigns. Encourage influencers to share behind-the-scenes content, fostering a genuine connection with the audience. By integrating influencer insights and tapping into their localized expertise, international brands can create relatable narratives, establishing a robust foothold in China’s competitive market.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America and Asia Pacific.
