Chinese social media, combined with Chinese consumption habits, has given rise to the prominence of Key Opinion Leaders (KOLs). Chinese influencers wield significant influence and earn substantial incomes. However, the prevalence of fake KOLs poses a challenge. We can guide you on how to avoid them and assist in finding the perfect KOLs on the ideal social media platforms for your brands. Discovering KOLs that align with your brand and budget may not be easy, but with the right connections and expertise, it is far from impossible.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing, and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America, and Asia Pacific. Search pltfrm for a free consultation!
