Source: https://pltfrm.com.cn
Vetting KOLs in China is a critical step for brands to ensure they partner with influencers who are authentic, reputable, and compliant with local regulations. Here’s a step-by-step guide to the KOL vetting process:
Define Selection Criteria
Establish clear criteria for KOL selection, including alignment with brand values, audience demographics, content quality, and engagement rates.
Research KOL Background
Conduct thorough research on the KOL’s background, including their history, reputation, and any past controversies or legal issues.
Assess Audience Authenticity
Evaluate the authenticity of the KOL’s audience, looking for signs of fake followers or artificially inflated engagement metrics.
Review Content Consistency
Examine the KOL’s content for consistency in style, tone, and messaging to ensure it aligns with your brand’s image and values.
Check Compliance History
Investigate the KOL’s history of compliance with advertising laws and regulations, including proper disclosure of sponsored content.
Legal and Regulatory Due Diligence
Perform due diligence to ensure the KOL has not violated any advertising, tax, or content regulations in the past.
Evaluate Professionalism and Reliability
Assess the KOL’s professionalism, including their communication, punctuality, and ability to meet deadlines and deliver on commitments.
Conduct Reference Checks
Reach out to other brands or agencies that have worked with the KOL to gather insights on their reliability and the success of past collaborations.
Draft a Comprehensive Agreement
Develop a detailed agreement outlining expectations, deliverables, payment terms, intellectual property rights, and compliance requirements.
Monitor and Review Performance
After the partnership begins, continuously monitor the KOL’s performance and compliance with the agreement to address any issues promptly.
PLTFRM is a trusted brand consulting agency with extensive experience in the KOL vetting process in China. We help brands find and partner with influencers who enhance their brand reputation and reach. Contact us for a free consultation on your KOL partnership strategy.
Contact us: info@pltfrm.cn | www.pltfrm.cn
