(Source: https://pltfrm.com.cn)
The KOL marketing landscape in China is dynamic and continuously changing. Here’s a summary of the emerging trends:
- Cross-Platform Engagement: KOLs are expanding their influence across multiple social media platforms. Brands are leveraging this cross-platform presence to reach diverse audience segments and enhance their marketing impact.
- Increased Use of AI and Automation: The integration of AI and automation tools is becoming more prevalent in KOL marketing. These technologies help in analyzing KOL performance, optimizing campaigns, and streamlining influencer selection.
- Enhanced Creative Content: There is a growing emphasis on creative and innovative content from KOLs. Brands are seeking influencers who can produce high-quality, engaging content that stands out in the crowded digital space.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in-depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
