(Source: https://pltfrm.com.cn)
Although Douyin and TikTok are sister platforms, both owned by ByteDance, their operation, audience, and content vary significantly. Douyin, tailored for the Chinese market, is deeply integrated with local e-commerce, enabling seamless in-app purchases. It also offers features catering to local tastes and trends. TikTok, on the other hand, is designed for the international audience, emphasizing global trends and a diverse user base. For brands, Douyin offers direct access to China’s vast consumer market, with opportunities for local collaborations, influencer partnerships, and e-commerce integrations. In contrast, TikTok provides a more global outreach. Understanding these nuances ensures brands can tailor their strategies effectively, capitalizing on the unique strengths each platform offers in the Chinese digital landscape.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America and Asia Pacific.
