(Source: https://pltfrm.com.cn)
KOL (Key Opinion Leader) marketing in China has evolved rapidly, reflecting new trends that shape the industry. Here’s a look at the current trends driving KOL marketing strategies:
- Increased Focus on Micro-Influencers: Brands are shifting towards micro-influencers who have smaller but highly engaged audiences. These KOLs often have a more personal connection with their followers, leading to higher engagement rates.
- Integration with E-commerce: The integration of KOL marketing with e-commerce platforms is becoming more common. Influencers are increasingly involved in live-streaming sales events and product endorsements directly on platforms like Douyin and Xiaohongshu.
- Authenticity and Transparency: Consumers in China are demanding greater authenticity and transparency from KOLs. Brands are now focusing on partnering with influencers who provide genuine reviews and have a clear and honest communication style.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in-depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
