(Source: https://pltfrm.com.cn)
Successfully conveying a brand’s essence in China requires navigating cultural nuances with sensitivity. Begin by understanding the core values and preferences of your target demographic, adapting the message without diluting its essence. Collaboration with local content creators or agencies can provide invaluable insights, tailoring campaigns that resonate. Using platforms like WeChat or Weibo, conduct A/B testing with diverse creatives to gauge audience reception. Emphasize visual storytelling, often universal in appeal, while ensuring any depicted scenarios are culturally appropriate. Engage with feedback, allowing consumers to shape the brand narrative. By fostering genuine two-way communication, brands can bridge cultural gaps, ensuring their message is not only heard but deeply resonated with in the vast and diverse Chinese market.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America and Asia Pacific.
