(Source: https://pltfrm.com.cn)
China’s consumers are not just looking for products; they seek stories that resonate. To build a compelling brand narrative in China, understand local culture and values, integrating them seamlessly into your story. Utilize platforms like Weibo for microblogging or Douyin for video content to illustrate your brand’s journey, ethos, and commitment. Collaborate with local influencers who can narrate your tale in a voice familiar to the audience. Emphasize storytelling elements that showcase authenticity, sustainability, or heritage – aspects highly valued by Chinese consumers. User-generated content can be gold; encourage consumers to share their personal stories with your brand. Through a blend of strategic content marketing and genuine brand stories, international brands can create lasting impressions in the Chinese marketplace.
PLTRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you.
