(Source: https://pltfrm.com.cn)
China’s rich tapestry of cultural traditions, values, and consumer behaviors presents both challenges and opportunities for global advertisers. To resonate authentically, brands must not simply translate, but transcreate their content, preserving the brand essence while ensuring it aligns with local sensibilities. This could mean infusing creatives with elements of Chinese folklore, celebrating local festivals like Spring Festival or Singles’ Day, or even partnering with local celebrities. Puns, humor, and references should be adapted to ensure relevance and avoid potential misinterpretations. Also, understanding regional differences, from the metropolitan vibes of Shanghai to the historical roots of Xi’an, can further refine targeting. By embracing and integrating these cultural nuances, brands can craft advertisements that truly resonate, fostering deeper connections with Chinese consumers.
PLTFRM is an award-winning brand strategy firm that combines internationalization with Chinese localization and has successfully introduced well-known brands such as France’s BIC, the world’s largest disposable lighter brand manufacturer, Germany’s centuries-old coffee brand Melitta, and Chile Cherries to the Chinese. Search pltfrm for a free consultation！
