(Source: https://pltfrm.com.cn)
Chinese consumers move from “I saw it” to “I bought it” in hours, not months. The PR campaigns delivering measurable ROI in 2025 are ruthlessly focused on six data points that predict and prove commercial impact.
1. Media Earned Traffic Value (ETV)
1.1 Real-Time Valuation of All Earned Exposures Top agencies now calculate exact RMB value of every mention, note, and video view based on equivalent advertising cost. 1.2 ETV-to-Sales Correlation Campaigns achieving >12× ETV vs budget consistently deliver positive ROI.
2. Private Domain Asset Growth Acceleration
2.1 Net Member Increase Velocity PR should add minimum 50,000–200,000 members per major campaign. 2.2 Lifetime Value of PR-Acquired Members Typically 2–3× higher than paid traffic due to stronger trust foundation.
3. Platform Search Ranking Conquest
3.1 Douyin/Xiaohongshu First-Page Domination Duration How many days the brand owns 50%+ of first-page results for core keywords. 3.2 Google.cn Brand Search Volume (Yes, Still Matters) Overseas HQ loves seeing China PR drive global Google trends.
4. Spontaneous KOL & Media Mention Rate
4.1 Percentage of Coverage Not Paid For Target: >70% of total mentions should be fully earned.
5. Direct Sales Attribution Window
5.1 7-Day / 30-Day / 90-Day Sales Lift Top PR now tracks contribution across extended windows using pixel + UTM + membership tagging.
6. Brand Health Score Improvement
6.1 Trust, Preference & Consideration Lift Measured via continuous tracking studies — successful PR moves all three needles simultaneously.
Case Study: Swiss Watch Brand Regains No.1 Mindshare Through Heritage PR Campaign PLTFRM executed a “150 Years of Swiss Precision” museum exhibition tour across Shanghai, Beijing, and Chengdu, combined with 200 collector KOL stories on Xiaohongshu. Result: 280 million earned media impressions (ETV RMB 180M+), 126,000 verified HNW members added, and brand consideration score rose from 38% to 72% among target audience in six months.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been helping overseas brands successfully localize and dominate the Chinese market for over 10 years. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
