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Introduction
Video advertising in China has shifted from simple brand exposure to interactive, data-driven, and ROI-focused formats. For overseas brands entering the Chinese market, staying ahead of video ad trends can be the key to unlocking younger audiences, driving conversions, and making the most of dynamic platforms like Douyin, Bilibili, and WeChat Channels. In this article, we explore the emerging trends, technologies, and strategies powering China’s video ad ecosystem.
1. Short Video Dominance and Vertical-First Design
1.1 Growth of Vertical Video Ad Inventory
Vertical video formats now dominate platforms like Douyin and Kuaishou, thanks to China’s mobile-first audience. Vertical content has a 40–60% higher completion rate compared to landscape formats.
1.2 Actionable Formats
Video ads increasingly integrate CTA overlays, live event countdowns, and product tags, enabling users to act without leaving the app. These formats are favored in both livestream teasers and e-commerce campaigns.
2. Interactive and Shoppable Content
2.1 Gamified Video Ads
Ad formats now include swipe challenges, tap-to-play quizzes, and “vote to reveal” mechanics. These gamified experiences increase engagement and allow brands to collect valuable behavioral data.
2.2 Seamless Shopping Integration
Douyin and WeChat Channels embed purchase links directly into video players. This trend is vital for e-commerce-focused brands, allowing real-time conversion from view to checkout.
3. AI-Enhanced Video Creation and Distribution
3.1 AI Video Editing Tools
Platforms like Baidu AI Cloud and ByteDance’s Volcano Engine offer automated video production based on scripts, keywords, and brand style guides—reducing production costs and time-to-market.
3.2 Algorithmic Distribution Based on Interest Clusters
AI recommends ads based on viewers’ historical behavior and niche interests. This not only boosts precision but also improves campaign efficiency for SaaS and B2B brands aiming for targeted reach.
4. Regionalization and Dialect-Based Targeting
4.1 Localized Narratives in Native Dialects
More brands now produce video ads in regional dialects (e.g., Sichuanese, Cantonese) to create authentic connections. Platforms like Kuaishou and Bilibili support localized ad buying.
4.2 Regional Content Creators in Lower-Tier Cities
Partnering with local influencers or creators in lower-tier markets helps reach audiences that are often more responsive and price-sensitive, especially in beauty, FMCG, and electronics.
Case Study: French Skincare Brand Launches Shoppable Douyin Series
A French skincare brand created a 6-episode Douyin video series titled “Night Shift Skin Rescue,” using humor and local slang to appeal to Gen Z professionals. Each episode linked to a livestream session, followed by a flash sale. The campaign achieved a 12% engagement rate, with 38% of viewers clicking through to the store, generating 3.6x ROI in the first month.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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