(Source: https://pltfrm.com.cn)
Introduction
Setting up Baidu PPC in China involves more than campaign launch—it’s a detailed process that includes legal compliance, keyword localization, and conversion optimization. For overseas brands, a trusted setup partner makes all the difference. This article outlines what brands should expect when working with Baidu PPC experts for market entry success.
1. Regulatory and Technical Onboarding
Business License Review and Approval
Baidu requires documentation for all advertisers. Agencies handle submission, translation, and communication with Baidu’s audit team.
Pixel and Conversion Script Integration
Top providers install Baidu’s tracking code and connect it to both local landing pages and third-party CRM systems (like Salesforce or HubSpot China).
2. Keyword and Audience Targeting Design
Intent Segmentation by Funnel Stage
Agencies build keyword maps based on awareness, consideration, and conversion queries—ensuring the ad experience matches user intent.
Device and Region-Based Targeting
Baidu PPC enables segmentation by city tier, operating system, and time-of-day. Smart agencies use this to adjust bids for maximum performance.
3. Ad Copy and Creative Management
Rotating Creative Variants for A/B Testing
To improve CTR and Quality Score, agencies rotate ad copy and test offers weekly, pausing underperformers based on conversion data.
Mobile-Optimized Ad Experiences
Since over 80% of Baidu users search on mobile, creatives are built for vertical display and optimized for smaller screens.
4. Post-Click Strategy and Lead Capture
Form-Filled Lead Pages With QR Integration
Landing pages often include QR codes to drive WeChat follow-ups or mini-program store visits—extending the PPC value chain.
WeCom and Mini-CRM Syncing
Agencies sync form responses or landing page actions into enterprise WeChat (WeCom) for B2B or high-touch product categories.
Case Study: U.S. SaaS Firm Builds China Funnel With Baidu PPC
A U.S. enterprise software brand used Baidu PPC to launch its China go-to-market plan. Its agency set up mobile-first landing pages, compliance workflows, and CRM syncs. As a result, cost-per-lead dropped 37% versus paid social, and demo requests doubled within 45 days of launch.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
