(Source: https://pltfrm.com.cn)
With over 1.1 billion active social users and platforms evolving monthly, overseas brands entering China in 2025 cannot rely on global tools alone. The most successful brands now combine China-native platforms with specialized local tools that handle everything from content scheduling to private traffic management and real-time data tracking. Here are the ten indispensable tools currently powering 6-8× ROI for overseas brands.
1. Douyin (TikTok China) Enterprise Platform + Giant Engine
1.1 One-Stop Campaign Management The official Douyin backend now integrates creative production, KOL collaboration, livestream booking, and real-time bidding in a single dashboard. Overseas brands using the enterprise version reduce campaign launch time from 10 days to under 48 hours.
1.2 Qianchuan Pro – Advanced Advertising Suite Qianchuan’s 2025 upgrade includes automatic creative optimization, lookalike 3.0, and cross-account data sharing, helping brands achieve 35–50% lower CPA compared to standard accounts.
2. Xiaohongshu (RED) Brand Portal + Xingtu Advertising Platform
2.1 Professional Notes Management System The brand portal allows bulk scheduling, keyword performance tracking, and automatic hashtag optimization for species posts. Top overseas beauty brands report 180–300% higher organic reach when using the built-in trend prediction tool.
2.2 Puquan Data Center Real-time monitoring of note exposure, interaction heat, and search ranking changes enables brands to adjust content within hours instead of weeks.
3. WeChat Official Account + Mini-Program Ecosystem Tools
3.1 Xinhuo & WeTool Pro Third-party SCRM tools seamlessly connect Official Accounts, Video Channels, and Mini-Programs into one private domain system. Brands using automated welcome sequences and tag-based re-marketing see customer lifetime value rise 60–120%.
3.2 WeChat Channels Operation Suite (Chanmama) Bulk video uploading, comment sentiment analysis, and automatic reply robots help overseas brands manage thousands of daily interactions without expanding headcount.
4. Data & Analytics Tools
4.1 Newrank & Cimenyan The gold standard for influencer ranking and fake follower detection. Overseas brands now require all KOL partners to pass Newrank authenticity scores above 8.5 before signing contracts.
4.2 AdMaster & Miaozhen Independent third-party monitoring platforms mandatory for brand safety and cross-platform attribution in 2025.
Case Study: French Luxury Brand Longchamp From January to October 2025, Longchamp used Douyin Enterprise + Qianchuan Pro (42%), Xiaohongshu Brand Portal (31%), and Chanmama for WeChat (27%) as their core tool stack. The integrated approach delivered RMB 1.38 billion GMV and made Longchamp the fastest-growing overseas lightweight luxury brand on Tmall Luxury Pavilion.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. With over a decade helping overseas brands master China’s unique social media tool ecosystem, we turn complexity into competitive advantage. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
