(Source: https://pltfrm.com.cn)
Introduction
Mobile advertising benchmarks in China for 2025, with a market volume exceeding $160 billion, set the gold standard for overseas brands seeking to benchmark against giants like Douyin. Our agency’s over-a-decade localization experience benchmarks these for clients, questioning: how to set and surpass industry standards? Set your success here.
1. Spend and Volume Benchmarks
1.1 Market Size Projections Douyin Dominance: Benchmark against Douyin’s 40% share of $160bn mobile spend, aiming for proportional allocations. Projections guide scaling.
Overall Growth Targets: Target 12% YoY growth matching 2025 forecasts, adjusting for category. Targets drive ambition.
1.2 eCPM Standards Gaming Sector Norms: Aim for $5-8 eCPM in mobile games, per 2025 Tenjin reports. Norms inform pricing.
App Install Benchmarks: Set $1.50 CPI for installs, optimizing creatives. Benchmarks refine UA.
2. Performance Metric Benchmarks
2.1 CTR and CVR Goals Industry Averages: Strive for 1.5% CTR on WeChat, exceeding 2025 averages by 20%. Averages set baselines.
Conversion Benchmarks: Target 5% CVR for eCom, tracking funnel leaks. Benchmarks optimize.
2.2 Engagement Rate Targets Session Depth: Benchmark 2-minute averages on Xiaohongshu, boosting with interactives. Depth sustains.
Share Rates: Aim 3% share rates for viral potential. Rates amplify.
3. Fraud and Quality Benchmarks
3.1 IVT Rate Thresholds APAC Standards: Keep IVT under 15% per Pixalate Q2 2025, using verification. Standards protect budgets.
Viewability Goals: Achieve 75% viewability, prioritizing in-app. Goals ensure delivery.
3.2 Programmatic Efficiency Mobile Share: Benchmark 89% mobile in programmatic, per eMarketer. Share maximizes.
Case Study: Alibaba’s Singles’ Day Mobile Blitz
Alibaba’s 2025 Singles’ Day mobile campaign benchmarked $2 CPI against historicals, driving 1.2 billion orders via optimized push ads and a 45% traffic surge. The data-backed benchmarks exemplified mobile’s scale for eCom titans.
4. Regional and Sector Benchmarks
4.1 Urban vs. Rural Splits Tier-1 Focus: Allocate 60% to Tier-1 for $10 ARPU benchmarks. Splits balance.
Sector Adjustments: Tailor for beauty’s 2x engagement vs. auto. Adjustments customize.
4.2 App Traffic Patterns Monetization Models: Benchmark hybrid in-app ads for 25% revenue mix. Models diversify.
Conclusion
Setting mobile advertising benchmarks charts 2025 success in China for overseas brands. Our benchmarks elevate. Set yours today.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
