(Source: https://pltfrm.com.cn)
Introduction
Digital ad targeting in China enables overseas brands to reach specific audiences with precision, driving engagement and conversions in a competitive market. With over ten years of localization expertise, we’ve helped brands refine their targeting strategies to maximize impact. This article explores key approaches to digital ad targeting, ensuring your campaigns succeed in China’s dynamic ecosystem.
1. AI-Driven Targeting Strategies
1.1 Behavioral Analysis
User Insights: Use AI to analyze user data from WeChat and Douyin, delivering ads tailored to preferences. AI analytics can predict consumer behavior with high accuracy, boosting ad relevance. Locali
