(Source: https://pltfrm.com.cn)
Creating a beautiful video is no longer enough—China’s 2025 video ecosystem rewards ruthless optimization at every level from scripting to bidding. Here are the five non-negotiable layers every overseas brand must master.
1. Pre-Production Optimization Checklist
1.1 Localization Depth Top videos use China-specific pain points, local memes, and regional dialects—even for global brands. Campaigns that adapt creatives for Tier 1 vs lower-tier cities see 2.3× higher engagement.
1.2 Length Sweet Spots by Objective Awareness: 15–30 seconds | Consideration: 60–90 seconds | Conversion: 30–45 seconds with strong CTA in last 8 seconds.
2. In-Production Technical Optimization
2.1 Frame Rate & Resolution Standards Douyin and Kuaishou now prioritize 60 fps 1080p+ videos in algorithm ranking. Brands uploading 30 fps content receive 18–25% lower organic distribution.
2.2 Sound Design Priority 80% of video views happen with sound on in China. Adding native Mandarin voiceover + trending background music lifts completion rate by 38% on average.
3. Post-Production & Delivery Optimization
3.1 Caption & Sticker Strategy Adding large, high-contrast simplified Chinese captions increases accessibility and completion by 45%, especially on Kuaishou.
3.2 Shoppable Elements Integration Embedding product cards at peak interest moments (determined by heat-map analysis) drives 5–8× higher click-to-purchase rates.
4. Bidding & Placement Optimization
4.1 oCPM + Value-Based Bidding Overseas brands using Douyin’s vCPM (value-based) bidding focused on “add-to-cart” or “purchase” events achieve 42% lower CPA than traditional oCPM.
Case Study: Japanese Beauty Device Brand YA-MAN From March to November 2025, YA-MAN produced 68 localized short videos following the exact pre/in/post-production checklist. Combined with vCPM bidding and real-time creative pausing, the campaign delivered RMB 890 million GMV and average ROAS of 1:11.4 across Douyin and Xiaohongshu.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. With over a decade of experience turning video content into revenue for overseas brands, we deliver optimization frameworks that actually move the needle. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
