Your online reputation, or e-reputation, is as crucial, if not more so, than your online visibility. What’s the point of being visible if no one understands who you are or has no reason to trust you as a reliable brand? Chinese consumers are discerning about their purchases. The good news is that while building your online visibility, you can also develop your online reputation. Press releases and KOL marketing are excellent ways to earn people’s trust.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing, and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America, and Asia Pacific. Search pltfrm for a free consultation!
