(Source: https://pltfrm.com.cn)
Introduction
China commands 80.9% of global retail media ad spend in 2025 alongside the US, reshaping how overseas brands approach the US$252.57 billion market. This dominance highlights the shift to in-platform commerce, where insights reveal untapped efficiencies. PLTFRM’s 10+ years in China localization provide the lens to leverage these global trends for localized triumphs.
1. Retail Media’s Market Leadership
1.1 In-Platform Spend Projections Retail ads reach US$71.22 billion, driven by Tmall and JD integrations. Focus on sponsored search for high-intent traffic. This on-site model cuts acquisition costs dramatically.
1.2 Global Comparison Benchmarks China’s share dwarfs others, emphasizing scale advantages for early movers. Analyze US parallels for hybrid tactics. Overseas brands gain by adapting proven domestic plays.
2. Consumer Behavior Shifts
2.1 Impulse and Discovery Shopping Q1 2025 data shows tech-fueled impulse buys rising 25%. Deploy flash deals in feeds for capture. Mobile dominance amplifies these moments.
2.2 Personalization in Discovery AI curates shelves based on past views, boosting add-to-cart by 20%. Test variants for category fit. This elevates satisfaction in vast inventories.
3. Strategic Platform Alliances
3.1 E-Commerce Giant Partnerships Collaborate with Pinduoduo for value-driven segments via exclusive drops. Negotiate co-op funds for visibility. Such ties accelerate market penetration.
3.2 Cross-Border Enablers Use Cainiao logistics data for predictive stocking in ads. Ensure seamless fulfillment promises. This builds credibility for imports.
4. Measuring Global Competitiveness
4.1 ROI Across Borders Benchmark against US metrics using unified tools for ad efficacy. Adjust for cultural variances quarterly. Insights refine global portfolios.
4.2 Future-Proofing Tactics Anticipate 18% CAGR with scenario planning. Diversify beyond retail for resilience. Forward-thinking secures enduring edges.
Case Study: Nike’s Retail Media Mastery
Nike dominated China’s retail media with JD.com-sponsored product walls, using AI to personalize sneaker feeds by activity data. Launched for 2025’s fitness wave, it featured user-voted designs for engagement. The campaign lifted online sales 28%, cementing Nike’s lead in athletic retail dominance.
Conclusion
China’s retail media insights for 2025 position it as a global ad powerhouse, inviting overseas brands to innovate within its ecosystem. From spend projections to behavior hacks, these elements drive competitive advantage. Reach out to PLTFRM for in-depth retail media strategies customized to your brand.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
