(Source: https://pltfrm.com.cn)
Introduction
The era of one-month campaigns is over. Today’s highest-performing overseas brands treat China entry as a 12–24 month private domain building exercise with strategic explosive moments. These five strategies represent the exact playbook used by 2025’s category leaders.
1. 3-Phase Launch System (Seed → Convert → Retain)
1.1 Phase 1 (0–90 Days): Interest Seeding Only Zero direct selling – 100% budget into Douyin information flow + RED notes to build brand awareness and friend-adds. Average cost per friend-add: 8–18 RMB.
1.2 Phase 2 (90–180 Days): First Purchase Activation Launch Mini-Program store with heavy first-order subsidies exclusively for members. Goal: convert 35–50% of seeded audience.
2. Always-On + Burst Hybrid Budget Allocation
2.1 60% Always-On Private Domain Nurturing Daily content, weekly livestreams, monthly exclusive offers keep members active year-round.
2.2 40% Reserved for 4 Major Moments 618, Double 11, CNY, and brand anniversary receive concentrated bursts using the pre-heat framework.
3. Community-Led Campaign Design
3.1 User-Generated Content Drives 60% of Reach Brands run monthly hashtag challenges on RED and Douyin, rewarding best user content with product and cash.
3.2 Private Groups as Campaign Amplifiers Top members are invited into WeChat groups where they receive early access and exclusive campaigns – turning customers into advocates.
4. Data-Led Creative Iteration Cycles
4.1 72-Hour Creative Sprint Process Test → analyze → kill/scale → repeat every three days during active campaigns.
4.2 Winner Templates Reused Across Platforms A proven Douyin hook is instantly adapted into RED notes, WeChat video accounts, and Tmall banners.
5. Post-Campaign 90-Day Harvest Window
5.1 Most Profit Comes After the Event Smart brands continue retargeting and nurturing for three months after major festivals, harvesting 40–60% of total campaign revenue in the quiet period.
Case Study: Spanish Luxury Leather Goods – Built 230,000-Member Private Domain in 11 Months A 90-year-old Spanish leather brand entered China with zero awareness in early 2025. PLTFRM executed the 3-phase system: 90 days RED craftsmanship storytelling, 90 days friend-add via limited-edition coupons, then always-on artisan livestreams. By month 11 they had 230,000 high-value members (average order 4,800 RMB) and achieved profitability without any platform subsidies.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
