(Source: https://pltfrm.com.cn)
Introduction
As enforcement tightens in 2025, mastering best practices for online ad compliance in China is key for overseas brands to secure approvals and thrive. Balancing innovation with regulations like updated Anti-Unfair Competition Law and PIPL enables seamless operations. This overview shares proven practices to streamline compliance, reduce risks, and optimize digital advertising performance.
- Pre-Approval and Content Review Processes
1.1 Internal Compliance Frameworks Dedicated Review Teams: Establish in-house or agency teams familiar with Advertising Law for pre-launch checks. This catches issues early. Checklists cover claims and visuals systematically. Third-Party Audits: Engage experts for objective assessments, especially for sensitive categories. Feedback refines content rapidly. This accelerates platform submissions.
1.2 Platform Pre-Registration Material Filing Systems: Submit creatives to government portals ahead of launch. Timely preparation avoids delays. Tracking tools monitor statuses efficiently.
- Algorithmic and Programmatic Safeguards
2.1 Fair Competition in Bidding Ethical Keyword Strategies: Avoid competitor trademarks, even hidden, per 2025 updates. Focus on branded terms strengthens identity. Analytics guide clean optimizations. Transparent Algorithms: Document recommendation parameters for archives. This supports fairness and audits. Adjustments maintain performance ethically.
2.2 Privacy-First Targeting Consent-Driven Campaigns: Build audiences on opt-in data only. Preference centers empower users. This aligns with PIPL while enhancing trust. Localized Data Practices: Partner with compliant providers for in-country processing. This ensures seamless operations. Monitoring detects anomalies promptly.
- Creative and Format Best Practices
3.1 User-Friendly Designs One-Click Closures: Include prominent close buttons on pop-ups and interstitials. This meets usability standards. Testing confirms functionality across devices. Distinct Ad Markers: Use clear indicators for all formats, including videos. Guidelines allow exemptions thoughtfully. Consistency prevents misidentification.
3.2 Inclusive and Accurate Creatives Evidence-Supported Narratives: Base stories on real data, avoiding hype. Consumer protection drives this. Storytelling resonates authentically. Diverse Testing: Gather local feedback on cultural fit. Iterations improve relevance. This boosts engagement safely.
- Ongoing Monitoring and Adaptation
4.1 Performance and Compliance Tracking Real-Time Dashboards: Monitor for flags using integrated tools. Quick pivots address issues. Reports inform future campaigns. Regulatory Updates: Subscribe to SAMR announcements for timely adjustments. Training keeps teams current. Proactive stance minimizes disruptions.
4.2 Incident Response Protocols Prepared Correction Plans: Outline steps for violations, including removals. Cooperation accelerates resolutions. Lessons learned refine processes.
Case Study: Streamlining Compliance for a US Fitness Brand
A US fitness apparel brand struggled with ad suspensions from privacy and claim issues. Adopting pre-approval workflows, consent-based targeting on WeChat, ethical bidding, and clear disclosures across formats resolved challenges. They secured consistent approvals, achieving 45% growth in conversions and zero major penalties in the year.
Conclusion
Best practices for online ad compliance in China encompass thorough reviews, privacy-centric targeting, ethical creatives, and vigilant monitoring in 2025’s landscape. Overseas brands applying these rigorously can gain swift approvals, foster consumer confidence, and unlock full market potential.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
