(Source: https://pltfrm.com.cn)
Introduction
Adhering to compliance standards in China’s digital ad space can seem overwhelming for overseas brands. However, with the right strategies, it’s possible to navigate this complex landscape successfully. This article provides key best practices for staying compliant.
1. Establishing Clear Internal Processes
1.1 Dedicated Compliance Teams
Form a dedicated team or hire a local expert to oversee advertising compliance and regulatory updates.
1.2 Regular Training
Provide training sessions to marketing teams on local laws and best practices to ensure adherence across all campaigns.
2. Collaborating with Influencers Carefully
2.1 Transparent Agreements
Work with influencers who understand and comply with local advertising laws, ensuring proper disclosure of sponsorships.
2.2 Vetting Processes
Screen influencers for previous compliance breaches to safeguard your brand’s reputation.
3. Investing in Localization
3.1 Customized Campaigns
Develop ad campaigns tailored to the Chinese market to meet compliance standards and resonate with local consumers.
3.2 Local Partnerships
Partner with Chinese agencies or consultants who understand the nuances of compliance and audience preferences.
4. Leveraging Compliance Tools
4.1 Ad Approval Tools
Platforms like WeChat and Douyin offer compliance tools to simplify the ad approval process. Use these tools to streamline your campaigns.
4.2 Analytics Dashboards
Use analytics to track and refine campaign performance while ensuring adherence to regulations.
Case Study: A Beauty Brand’s Compliance Strategy
A European beauty brand entered the Chinese market with targeted campaigns on Tmall and Douyin. Through localized content and partnerships with trusted influencers, the brand adhered to compliance standards, resulting in a 30% increase in sales and enhanced brand credibility.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
