(Source: https://pltfrm.com.cn)
Introduction
Benchmarking mobile advertising ROI in China’s 2025 wave, amid $250bn total ad market growth, guides overseas brands to innovative heights in app-dominated spends. Our decade-plus localization benchmarks ROI for triumphs, asking: how to benchmark for innovation? Benchmark boldly.
1. ROI Calculation Frameworks
1.1 LTV vs. CAC Ratios 3:1 Targets: Set 3:1 LTV:CAC, exceeding 2025 gaming averages. Targets balance.
Cohort-Based: Track by acquisition channel for precision. Based refines.
1.2 Incrementality Benchmarks Tested Lifts: Benchmark 15% lift from tests, applying to scales. Lifts validate.
2. Channel Performance Benchmarks
2.1 Push Notification Norms Open Rates: Aim 25% opens, per 2025 app trends. Rates engage.
Conversion from Push: Target 8% CVR. From drives.
2.2 In-App Ad Benchmarks Fill Rates: Maintain 95% fill for revenue stability. Rates steady.
3. Sector-Specific Benchmarks
3.1 ECom vs. Gaming ECom $2 CPI: Benchmark $2 for eCom installs. CPI costs.
Gaming $5 eCPM: $5 for rewarded. eCPM monetizes.
3.2 Fraud-Adjusted ROI Net of IVT: Adjust for 13% fraud, netting true ROI. Adjusted accurate.
Case Study: ByteDance’s Ocean Engine App Campaigns
ByteDance’s 2025 app ads via Ocean Engine benchmarked 4.5:1 ROI against 3:1 sector, fueling 30% user growth with AI-optimized creatives. The innovative benchmarking underscored mobile’s ROI potential.
4. Global Comparison Benchmarks
4.1 China vs. US: China’s $130bn vs. US $155bn, benchmarking cost efficiencies. Vs. learns.
Mobile Share: 89% benchmark for China lead. Share dominates.
4.2 Emerging Tech Benchmarks AR Ad Lifts: 20% lift from AR, setting new norms. Lifts innovate.
Conclusion
Benchmarking mobile ROI waves innovation in 2025 China for overseas brands. Our benchmarks innovate. Benchmark with us.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
