(Source: https://pltfrm.com.cn)
Introduction
In 2025, overseas brands that launch correctly on Douyin hit RMB 50–200 million GMV in their first year — those that don’t usually burn cash and disappear. This battle-tested 90-day launch framework has helped dozens of overseas brands dominate their category on Douyin.
1. Pre-Launch Preparation (Week 1–4)
1.1 China Trademark + Category Filing File trademark 6–12 months in advance or use agency fast-track (45 days).
1.2 Product Compliance & Testing Reports Food, cosmetics, electronics require mandatory China GB standards and testing reports.
2. Store Opening & Supply Chain Setup
2.1 Bonded Warehouse Route Use cross-border bonded warehouses (Guangzhou/Ningbo) → delivery in 2–5 days → 90% of successful overseas brands use this model.
3. First 30 Days: Explosive Awareness Phase
3.1 DOU+ Heating + KOL Seeding Spend RMB 300k–800k on DOU+ and 80–150 KOLs to force algorithm recognition.
3.2 Hashtag Challenge Launch Top overseas brands achieve 500 million–2 billion views with properly seeded challenges.
4. Day 31–90: Conversion & Livestream Scaling
4.1 Daily Livestream Schedule Best practice: 3–6 hours daily with Chinese host team → average conversion 6–12%.
Case Study: Korean Snack Brand Bibigo
Launched on Douyin in January 2025 with zero prior China presence:
- 42-day KOL + DOU+ blast
- 5 Chinese hosts running 5-hour daily lives
- Bonded warehouse logistics from Incheon Result: RMB 420 million GMV in first year, ranked No.1 imported Korean food brand on Douyin.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
