(Source: https://pltfrm.com.cn)
Introduction
Douyin is now the fastest-growing e-commerce platform in the world — RMB 2.5 trillion GMV in 2024 and climbing. Overseas brands that follow the correct interest-based algorithm logic and livestream model are achieving results impossible on any other channel. Here is the exact strategy.
1. Algorithm-First Content Framework
1.1 Completion Rate Is Everything Videos with >70% average completion rate get 10–30× more organic distribution.
1.2 Hook in First 1.5 Seconds Show product + price + benefit immediately — average watch time doubles.
2. Livestream Team Structure That Wins
2.1 Chinese Host + Overseas Talent Hybrid Top overseas beauty brands use Chinese main host + brand founder appearances → trust + excitement.
3. Budget Allocation Model for First 6 Months
3.1 Month 1–2: 70% DOU+ & KOL, 30% Livestream
3.2 Month 3–6: 30% paid, 70% organic + livestream profit
4. Data Indicators You Must Track Daily
4.1 GMV per 1,000 Views Target > RMB 1,200 — anything below RMB 800 means content/store issues.
Case Study: American Makeup Brand ColourPop
Launched exclusively on Douyin in February 2025:
- 100% interest-e-commerce model (no Tmall/JD)
- 8 Chinese hosts + weekly founder lives
- Aggressive DOU+ heating in first 45 days Result: RMB 680 million GMV in first 10 months, became No.2 imported color cosmetics brand on Douyin.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
