(Source: https://pltfrm.com.cn)
Introduction
China’s digital ecosystem is dominated by short-form videos and live streaming, making video content an essential tool for brands. To succeed, businesses must develop video content strategies tailored to Chinese consumer preferences, platform dynamics, and cultural trends.
1. Platform-Specific Video Strategies
1.1 Douyin vs. Kuaishou: Understanding Audience Differences
- Douyin (China’s TikTok) attracts urban consumers with highly polished, trend-driven content, while Kuaishou is more popular in lower-tier cities, favoring authentic and interactive videos.
- Brands should adjust their messaging and content style accordingly, using high-quality production for Douyin and more relatable, behind-the-scenes content for Kuaishou.
1.2 Leveraging Bilibili for Niche Communities
- Bilibili, originally an anime and gaming platform, has expanded into a hub for tech-savvy, young audiences who appreciate in-depth, high-quality video content.
- Brands can create educational or storytelling-driven videos to engage with these highly loyal user communities.
2. The Power of Short-Form and Interactive Content
2.1 Mastering Short Videos for Higher Engagement
- Chinese audiences favor short, dynamic videos (15-60 seconds) that quickly deliver a clear message or emotional hook.
- Effective storytelling, visual effects, and trending music enhance the shareability and visibility of short-form content.
2.2 User Engagement Through Challenges and Hashtags
- Brands can launch hashtag challenges to encourage user-generated content and boost engagement.
- Interactive elements like polls, quizzes, and countdowns create more immersive experiences for viewers.
3. AI-Powered Video Personalization
3.1 Smart AI Editing for Customization
- AI-powered tools can generate personalized video ads based on user preferences, increasing relevance and conversion rates.
- Dynamic video ads allow brands to adjust content in real-time, depending on audience behavior and engagement data.
3.2 Real-Time Recommendations for Enhanced User Experience
- AI-driven recommendation engines help platforms push relevant brand content to the right users, improving discoverability.
- Brands should leverage machine learning tools to optimize video placement and tailor messaging for different audience segments.
4. Case Study: How a Global Beauty Brand Achieved Viral Success
A leading beauty brand entered the Chinese market by partnering with Douyin influencers to create short tutorials featuring its products. By integrating trending effects and interactive stickers, the brand generated millions of views and saw a 300% increase in social commerce sales.
Conclusion
Successful video strategies in China require a deep understanding of platform dynamics, audience preferences, and emerging AI trends. By adapting to these factors, brands can create engaging and high-performing content.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
