(Source: https://pltfrm.com.cn)
Introduction
Visual storytelling has become essential in China’s digital beauty landscape. Overseas skincare brands that leverage imagery to communicate quality, routine integration, and product benefits can achieve significant engagement and conversion. This article outlines practical approaches for creating visual content that resonates with Chinese consumers.
1. Highlighting Product Differentiation
1.1 Focus on Unique Ingredients
Technique: Use infographics or close-up visuals to showcase innovative components.
Benefit: Educates consumers and positions the brand as premium and credible.
1.2 Packaging as a Selling Point
Approach: Capture elegant and functional packaging in visually appealing layouts.
Impact: Supports brand image and encourages social sharing among consumers.
2. Educational Content for Consumer Confidence
2.1 Demonstrating Correct Application
Method: Use sequential visuals or animated overlays to guide proper usage.
Result: Reduces misuse and enhances perceived value of the product.
2.2 Scientific Visual Explanations
Strategy: Illustrate how products work on skin with diagrams or micro-animation.
Effect: Builds trust and differentiates the brand in a competitive market.
3. Multi-Format Content Production
3.1 Short-Form Videos & GIFs
Approach: Utilize short loops to demonstrate textures, absorption, and skin effect.
Benefit: Engages consumers quickly and increases shareability on social platforms.
3.2 Carousel and Interactive Posts
Method: Combine multiple images to showcase steps, benefits, and results.
Outcome: Encourages exploration and longer engagement with your content.
4. Collaborating With Local Influencers for Visual Amplification
4.1 Influencer-Generated Content
Technique: Encourage influencers to produce lifestyle shots and tutorials using your products.
Advantage: Increases credibility and extends reach to engaged communities.
4.2 Co-Branded Visual Campaigns
Strategy: Partner with KOLs for limited edition packaging photography or themed campaigns.
Effect: Drives excitement and conversions while strengthening brand perception.
5. Case Study: Anti-Aging Cream Visual Campaign on Douyin
An overseas anti-aging cream brand collaborated with influencers to create a mix of close-up texture videos, routine visuals, and ingredient explanations. Within three months, the campaign achieved a 50% increase in follower engagement and a 38% uplift in online sales, demonstrating the impact of high-quality visual storytelling in China.
Conclusion
Overseas skincare brands can capture the Chinese market by combining visually appealing product imagery, educational storytelling, and influencer amplification. This approach strengthens trust, drives engagement, and converts viewers into loyal consumers.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
info@pltfrm.cn
www.pltfrm.cn
