(Source: https://pltfrm.com.cn)
Introduction
Strong visual appeal is a key driver of consumer trust and loyalty in China’s crowded digital landscape. For overseas brands that have lost traction, visually reimagining products and content can revitalize market performance. This article outlines strategies to rebuild and modernize brand visuals for enhanced engagement.
1. Audit and Refresh Existing Visual Assets
Content Gap Analysis: Review all digital assets across platforms to identify inconsistencies, outdated graphics, or low-resolution images.
Redesign for Modern Appeal: Update visuals using local design preferences while preserving brand essence to attract younger Chinese consumers.
2. Strategic Color and Typography Choices
Cultural Significance: Use colors that resonate positively with Chinese consumers, such as red for prosperity or green for sustainability.
Legibility Across Devices: Ensure typography is readable on mobile screens, where most e-commerce activity occurs.
3. Interactive Live Visual Experiences
Live Commerce Integration: Showcase products with live demonstrations, interactive polls, and Q&A sessions. Consumers are more likely to purchase when they feel engaged.
Immersive Product Stories: Combine live visuals with mini-videos or 3D renders to highlight product features dynamically.
4. Social Media Visual Optimization
Platform-Specific Design: Tailor images for WeChat articles, Douyin shorts, and Xiaohongshu posts, balancing aesthetics with functionality.
UGC Amplification: Encourage user-generated content to extend visual reach, building authenticity and trust.
5. Case Study: Japanese Baby Formula Brand
A Japanese infant formula brand faced declining engagement on Douyin. By refreshing product photography and launching interactive live demos with storytelling, the brand achieved a 50% increase in engagement and doubled its e-commerce conversions in just two months.
Conclusion
Rebuilding a compelling visual identity is essential for overseas brands to regain market presence in China. With careful audits, culturally attuned design, live interactions, and social optimization, brands can reconnect with consumers and boost sales.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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