(Source: https://pltfrm.com.cn)
Introduction
Media coverage is a powerful driver of brand perception in China, but visual appeal often determines whether stories capture attention. For overseas brands, providing compelling, clear, and culturally sensitive visuals is essential to make media content resonate and generate engagement.
1. Audit and Curate Visual Assets
Content Inventory: Review all existing visuals to identify what can be leveraged for media outreach, including product shots, lifestyle imagery, and infographics.
Refresh and Upgrade: Update outdated or low-quality visuals to align with local aesthetic preferences and media standards.
2. Story-Driven Visuals for Press Engagement
Narrative-Focused Imagery: Develop visuals that highlight brand stories, milestones, or product innovations.
Visual Hierarchy: Prioritize imagery that emphasizes key messages, ensuring journalists can quickly grasp the main points.
3. Media-Friendly Formats
High-Resolution and Scalable Files: Provide press with high-resolution images for both digital and print publication.
Ready-to-Publish Videos: Supply short video clips with subtitles or captions for media channels, ensuring they can be shared without additional editing.
4. Collaboration with Local Influencers
Visual Co-Creation: Partner with trusted KOLs to produce visuals for press releases or social amplification.
Authenticity: Co-created content with influencers improves credibility and increases the likelihood of media pickup.
5. Case Study: German Consumer Electronics Brand
A German electronics brand struggled to gain media traction in China due to generic press images. By providing visually appealing product demonstrations and co-created content with local tech influencers, media coverage expanded by 50%, resulting in a 25% increase in brand inquiries and online engagement.
Conclusion
Optimized visual assets enable overseas brands to strengthen media presence and influence public perception in China. Curated imagery, story-driven content, media-friendly formats, and influencer collaborations ensure maximum media impact and audience engagement.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
info@pltfrm.cn
www.pltfrm.cn
