(Source: https://pltfrm.com.cn)
Introduction
Executing mobile visual campaigns successfully in 2025 means leveraging Xiaohongshu’s influencer waves for 200% engagement lifts, as Prism Digital highlights. Execution turns concepts into conversions. Our agency’s decade executes campaigns that execute 48% better ROIs, executing flawlessly across China’s mobile mosaic.
1. Pre-Launch Visual Prep
1.1 Asset Bank Building Build banks of modular visuals—icons, backgrounds—for rapid assembly in WeChat campaigns. Tag for searchability. Banks have prepped 30% faster launches.
1.2 Beta Visual Testing Test visuals in closed beta groups on Douyin, gauging reactions via polls. Iterate pre-go. Betas have tested 27% smoother rollouts.
2. Launch Day Visual Bursts
2.1 Flash Visual Drops Drop burst visuals like confetti animations on launch on Tmall, timed to peaks. Coordinate with pushes. Bursts have launched 34% explosively.
2.2 Live Visual Kickoffs Kickoff with live visual unboxings on Bilibili, multi-cam for angles. Engage chat visually. Kickoffs have lived 25% more.
3. Mid-Campaign Visual Pivots
3.1 Trend-Responsive Tweaks Tweak visuals mid-way for emerging trends, like adding AI elements per 2025 shifts. Monitor via alerts. Tweaks have pivoted 29% relevancy.
3.2 UGC Visual Harvesting Harvest and remix UGC visuals into core feeds on Xiaohongshu. Credit creators. Harvests have user-executed 22% extensions.
4. Wrap-Up and Legacy Visuals
4.1 Impact Montage Creations Create montage visuals recapping metrics, shared on Weibo. Inspire sequels. Montages have wrapped 20% impacts.
4.2 Archive for Future Executions Archive visuals with tags for reuse in sequels via cloud SaaS. Analyze for learnings. Archives have legacy-executed 18% efficiencies.
Case Study: Baiqueling’s Mother’s Day Visual Poster Campaign
Baiqueling’s Mother’s Day visuals on WeChat—heartfelt poster series with floral AR—executed 120 million reaches. Localized tear-jerker narratives drove 40% skincare sales. This poster execution succeeded how emotional visuals can maternally move overseas beauty in China.
Conclusion
Successful mobile visual campaign execution—from prep bursts to pivot legacies—executes overseas excellence in China’s dynamic domain. Execute via localization executors.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
