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Introduction
In China’s fast-evolving wellness market, video content has become a primary channel for driving awareness and engagement. Overseas brands that harness creative and culturally relevant video strategies can connect deeply with consumers, convey product benefits effectively, and inspire purchase behavior.
1. Short-Form Video Dominance
1.1 Platform Focus:
Platforms like Douyin and Kuaishou dominate short-form video consumption. Brands should tailor content for vertical formats, keeping videos concise and visually appealing to maintain high viewer retention.
1.2 Storytelling in Seconds:
Use 15–30 second clips to showcase product benefits or wellness routines. This requires clear messaging and strong visuals to create instant impact and engagement.
2. Authentic Lifestyle Integration
2.1 Real-Life Demonstrations:
Showcase products in authentic daily routines, such as morning yoga or nutrition preparation. Authenticity enhances relatability and builds trust among health-conscious consumers.
2.2 Influencer-Led Content:
Collaborate with KOLs who embody lifestyle aspirations. Influencer-led videos combine credibility with aspirational storytelling, encouraging viewers to emulate the routines shown.
3. Interactive and Engaging Formats
3.1 Gamified Features:
Incorporate polls, swipe interactions, or “tap to explore” elements in videos. Interactive content increases viewer engagement and time spent with the brand.
3.2 Live Demonstrations:
Host short live streams demonstrating product usage, benefits, or challenges. These sessions can answer questions in real time, boosting transparency and credibility.
4. Highlighting Product Benefits Visually
4.1 Infographic Integration:
Combine visual overlays showing ingredients, certifications, or effects within video content. Infographics help viewers quickly understand value propositions.
4.2 Before-and-After Showcases:
Visual comparisons of results, such as improved skin health or energy levels, can provide strong social proof and motivate purchase decisions.
5. Case Study: VitaPulse Energy Supplements
VitaPulse, an overseas wellness brand, launched a series of 20-second lifestyle videos on Douyin highlighting daily supplement use. Engagement increased by 55% within one month, and sales on Tmall rose by 32%, demonstrating the effectiveness of short-form lifestyle video content.
Conclusion
Wellness video strategies that leverage short-form storytelling, authentic lifestyle demonstrations, interactive features, and visually highlighted benefits can drive engagement and conversions for overseas brands in China.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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