(Source: https://pltfrm.com.cn)
Introduction
Live streaming drove RMB 800 billion in sales during 2024 Double 11 alone — and overseas brands that master it are growing 5–10× faster than traditional stores. Here’s the exact framework top brands use to dominate Chinese live rooms.
1. Platform Selection & Account Strategy
1.1 Douyin vs Taobao Live vs Xiaohongshu Live Douyin for viral reach, Taobao Live for conversion, Xiaohongshu for premium trust.
1.2 MCN Partnership Model 90% of successful overseas brands partner with established Chinese MCNs for host training and traffic buying.
2. Product & Pricing Strategy for Live
2.1 “Live-Only Price” + Limited Flash Bundles Average 30–50% discount exclusively during live creates urgency.
2.2 Gift-with-Purchase Culture Free samples, mini sizes, or red packets increase average order value by 40–80%.
3. Host Training & Script Formula
3.1 Chinese-Native Hosts with Product Training Abroad Best practice: Fly top hosts to your HQ for 5–7 days of immersive brand training.
3.2 3-Second Hook → Problem → Solution → Urgency Script Proven structure that keeps 60%+ viewers until the end.
4. Traffic Amplification
4.1 Douyin Information Flow Ads + Thousand Rivers Plan CPC as low as RMB 0.3 when combined with trending hashtags.
Case Study: New Zealand Dairy Brand Sells RMB 160 Million in a Single 8-Hour Live Session
A Kiwi milk powder brand worked with PLTFRM to prepare a full-day Taobao Live marathon in October 2025. With three top hosts, exclusive live pricing, and RMB 2 million in information flow ads, they sold RMB 160 million in 8 hours — becoming the #1 imported dairy brand on the platform overnight.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
