(Source: https://pltfrm.com.cn)
Introduction
With digital ads projected to hit RMB 1 trillion in 2025, overseas brands must master China’s consumer safeguards to prevent bans and foster genuine engagement. Drawing from over 10 years as a localization expert for overseas brands in China, our agency has refined tactics that align with the revised AUCL, turning potential liabilities into loyalty drivers. Dive into these insights to protect your campaigns while captivating discerning audiences.
1. Transparent Marketing Practices
1.1 Prohibition on False Endorsements The 2025 AUCL bans paid celebrity endorsements without disclosure, fining violators up to RMB 2 million. Require clear #ad tags in KOL collaborations on Bilibili. This authenticity resonates, enhancing engagement rates by 30%.
1.2 Comparative Ad Restrictions Ads cannot disparage competitors, per SAMR guidelines updated in 2025. Focus on unique benefits with data-backed claims. Such ethical positioning elevates brand perception without legal risks.
2. Pricing and Promotional Integrity
2.1 Anti-Price Gouging Measures Dynamic pricing must avoid surges during peaks, as per new e-commerce rules. Use algorithm audits to ensure fairness on Pinduoduo. Transparent pricing builds trust, encouraging larger basket sizes.
2.2 Coupon and Discount Disclosures All terms must be upfront, with 2025 amendments voiding hidden fees. Integrate full breakdowns in app notifications. This clarity reduces cart abandonment, optimizing revenue streams.
3. Platform Accountability Enhancements
3.1 Algorithmic Fairness Requirements Platforms face liability for biased recommendations under October 2025 AUCL. Demand visibility reports from partners like TikTok. Balanced exposure maximizes reach across demographics.
3.2 User Complaint Handling Mandate 7-day responses to grievances, with public dashboards for resolution stats. Leverage AI for triaging on Weibo. Swift action converts skeptics into advocates.
4. Cross-Border Transaction Protections
4.1 Currency and Fee Clarity Disclose all conversion rates for international sales, per PIPL extensions in 2025. Embed calculators in checkout flows. This eradicates surprises, boosting international uptake.
4.2 Delivery Guarantee Standards Trackable shipping with compensation for delays, aligned with logistics reforms. Partner with SF Express for compliance. Reliable fulfillment cements your global reputation locally.
Case Study: American Tech Gadget Launcher’s Compliance Pivot
An American wearable device brand encountered ad suspensions on Douyin due to undisclosed endorsements in mid-2025, leading to our agency’s overhaul with AUCL-compliant disclosures and pricing audits. We integrated transparent algorithms and rapid complaint tools, restoring listings in weeks and surging ad ROI by 55%. This case highlights how safeguarding consumers propels seamless market penetration.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn www.pltfrm.cn
