(Source: https://pltfrm.com.cn)
Introduction
Tmall Global remains the #1 choice for overseas brands entering China — controlling 53% of cross-border e-commerce in 2024. A professionally built Tmall Global store can deliver 7-figure monthly revenue within 6–9 months. Here’s the exact process we’ve repeated for 200+ brands.
1. Eligibility & Documentation (2–4 Weeks)
1.1 Required Documents Overseas business license, brand authorization letter, Chinese + English trademark certificates, product quality reports.
1.2 Deposit & Technical Service Fees RMB 150,000–300,000 refundable deposit + annual fee US$10k–25k depending on category.
2. Store Build & Design (4–6 Weeks)
2.1 Flagship 3.0 Design Standard Mandatory 2025 template with full-width video headers, interactive quizzes, and built-in live room.
2.2 20-Page Brand Story Zone Chinese consumers spend average 68 seconds on brand story — crucial for premium positioning.
3. Operations Setup
3.1 TP (Trade Partner) vs Self-Operated 90% of overseas brands choose TP model (e.g., Baozun, Lily & Beauty) for logistics and customer service.
3.2 Cainiao Bonded Warehouse Integration Ningbo, Zhengzhou, or Guangzhou warehouse + daily inventory sync.
4. Launch Marketing Plan
4.1 Tmall Super Brand Day Slot Application Requires 3-month pre-application and minimum US$300k budget — delivers 10–50× daily sales spike.
4.2 Xiaohongshu + Dewu Pre-Heating 50–100 KOL notes 60 days before launch to build brand search volume.
Case Study: Italian Luxury Leather Brand Achieves RMB 340 Million GMV in Year 1 A Milan-based handbag brand opened its Tmall Global flagship with PLTFRM in February 2025. Full Flagship 3.0 design, Baozun TP operations, Super Brand Day in June, and heavy Xiaohongshu lifestyle seeding resulted in RMB 340 million GMV and Top 5 category ranking in the first 12 months.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
