(Source: https://pltfrm.com.cn)
Introduction
Selling on China’s major e-commerce platforms is a strategic move that opens the door to over 800 million online shoppers. But for overseas brands, success isn’t guaranteed by simply listing products. Winning on Alibaba, JD.com, and Tmall requires a mix of operational precision, localized brand positioning, and platform-specific tactics. This article outlines how to build an effective, scalable e-commerce presence with SaaS-enabled tools and a China-first approach.
1. Understanding Marketplace Models
1.1 Tmall Global vs. Tmall Domestic
Tmall Global allows cross-border sales without requiring a Chinese entity, ideal for new market entrants. Tmall Domestic suits brands with local warehousing and a China-based business license, offering lower logistics costs and faster delivery.
1.2 JD’s Direct vs. Marketplace Entry
JD Direct involves JD purchasing inventory and managing sales, while JD Marketplace allows brands to operate their own storefronts. Marketplace sellers retain more control over pricing and promotions but handle fulfillment themselves.
2. Onboarding and Compliance Preparation
2.1 Documentation and Qualification
Platforms require documentation such as business registration, brand authorization letters, and safety certificates. Some categories, like food or cosmetics, may require additional permits or testing reports.
2.2 SaaS Support for Store Application
Work with SaaS onboarding tools or agency partners to manage documentation uploads, account setup, and real-time application status tracking. These tools reduce delays and ensure accuracy.
3. Optimizing the Store Experience
3.1 Mobile-First Storefronts
Since most Chinese consumers shop via mobile, optimize your storefront for fast loading, clear CTA buttons, and mobile-native layouts. SaaS design templates can streamline this process.
3.2 Local Customer Service Integration
Integrate 24/7 Chinese-language support using chatbot plugins or WeCom integrations. Many consumers expect real-time responses before purchase—especially during major sales events.
4. Promotion Planning and Audience Engagement
4.1 Platform Promotion Tools
Use native promotion tools such as Tmall’s “Brand Zone” or JD’s “Super Brand Day.” These drive visibility via homepage banners, custom landing pages, and exclusive campaign placement.
4.2 Livestream and Video Commerce
Activate livestream commerce via Taobao Live or JD Live. Influencer hosts can demonstrate your products in real time and respond to audience questions—driving conversions with urgency.
5. Data-Driven Store Management
5.1 Inventory Sync and Forecasting
Use inventory management SaaS tools to sync stock levels across warehouses and platforms. These tools help prevent overselling and provide automatic replenishment forecasts.
5.2 Retargeting Based on Behavior
Segment customers based on actions such as product page visits, cart additions, or coupon redemptions. Run personalized retargeting campaigns to convert cold leads into paying customers.
Case Study: A Scandinavian Wellness Brand’s Multi-Platform Launch
A Nordic wellness brand launched on both JD Worldwide and Tmall Global to test performance across two audience profiles. With the help of a SaaS dashboard, the brand compared sales velocity, ad ROI, and review volume across both platforms. They discovered JD drove higher AOV (average order value) while Tmall excelled in customer acquisition. By refining content and pricing per platform, they increased overall revenue by 38% in just 4 months.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
