(Source: https://pltfrm.com.cn)
Introduction
Selling products online in China presents overseas brands with both growth potential and regulatory challenges. Staying informed about local laws, customs, and digital requirements is crucial for successful operations. This article highlights actionable strategies to maintain compliance while maximizing market opportunities.
1. Cross-Border E-Commerce Registration
1.1 Platform Compliance
Requirement: Register with Chinese authorities and meet platform-specific requirements.
Example: Platforms like JD Worldwide and Tmall Global require proof of business license and tax compliance.
1.2 Legal Partnerships
Strategy: Collaborate with local legal entities or agents to navigate complex registration procedures.
Benefit: Simplifies compliance and reduces the risk of operational delays.
2. Product Standards and Labeling
2.1 Quality Certifications
Requirement: Certain products must meet China’s quality and safety certifications, including CCC or CFDA approvals.
Impact: Ensures market access and avoids regulatory penalties.
2.2 Accurate Labeling
Practice: Include Chinese-language labels with product information, ingredients, and instructions.
Benefit: Builds consumer trust and ensures adherence to consumer protection laws.
3. Taxation and Financial Obligations
3.1 VAT and Tariffs
Implementation: Understand the applicable VAT and import tariffs for each product category.
Action: Use specialized cross-border payment providers to handle taxation efficiently.
3.2 Record-Keeping
Practice: Maintain transparent financial and transaction records for audits.
Outcome: Prevents disputes and ensures compliance with local authorities.
4. Consumer Protection Compliance
4.1 Return Policies
Requirement: Offer clear, compliant return and refund procedures.
Benefit: Increases customer satisfaction and reduces disputes.
4.2 After-Sales Support
Implementation: Provide local-language customer service to handle inquiries efficiently.
Impact: Enhances reputation and loyalty among Chinese consumers.
Case Study: US Beauty Brand
A US beauty brand entering China’s market obtained proper licensing, ensured product certification, and implemented compliant return policies. Within a year, the brand maintained 100% regulatory compliance and achieved strong sales growth across multiple online platforms while building trust with consumers.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
info@pltfrm.cn
www.pltfrm.cn
