(Source: https://pltfrm.com.cn)
Introduction The era of launching global products with minor tweaks is over. In 2025–2026, the only overseas brands that will thrive are those who treat qualitative consumer trend research as their most important competitive weapon.
1. Real-Time Trend Radar Systems
1.1 Daily Xiaohongshu & Douyin Monitoring Teams Dedicated researchers flag language shifts, new hashtags, and rising KOL obsessions within 24 hours. Speed beats budget every time.
2. Future Consumer Archetype Development
2.1 Building 2028 Personas Today Qualitative projection labs combine current behaviors with macro drivers (aging society, AI companionship, climate anxiety) to create accurate future consumer profiles.
3. Weak Signal Amplification
3.1 From 0.1% to 100% Categories The best trends start with less than 1% awareness. Qualitative researchers know exactly which weak signals to bet on and which to ignore.
4. Competitive Preemption Intelligence
4.1 Tracking Local Challengers First Chinese startups move faster than multinationals. Qualitative research on domestic players reveals tomorrow’s threats—and opportunities—today.
Case Study: American Pet Brand That Created the “Emotional Support Pet Food” Category In mid-2024, qualitative research uncovered that urban pet owners were experiencing “pet parenting anxiety” and wanted food that calmed both pets and themselves. PLTFRM helped develop a lavender & chamomile calming kibble line with mood-tracking packaging. Launched exclusively on Tmall and Dewu in November 2024, it sold out 400,000 bags in the first week and established the brand as China’s premium emotional wellness pet food leader.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
