(Source: https://pltfrm.com.cn)
Introduction
Generic reports won’t cut it anymore. The most successful overseas brands in China run their businesses from custom-built, real-time dashboards that combine 20+ data sources into a single source of truth. Here are the five layers every winning dashboard must have in 2025.
1. Core Transaction Data Layer
1.1 Direct API Access to All Major Platforms Tmall, JD, Douyin, Pinduoduo, Dewu — pull GMV, orders, refunds, and inventory levels every 15 minutes via official APIs.
1.2 Private Traffic & CRM Integration WeChat Mini-Program, enterprise WeChat, and membership system data merged in real time.
2. Competitive Intelligence Layer
2.1 Automated Price & Inventory Tracking Monitor 50,000+ competitor SKUs across all platforms with price-change alerts pushed to WeChat groups.
2.2 Share of Voice & Search Tracking Baidu Index, 360 Index, Sogou Index, and e-commerce search rankings updated hourly.
3. Consumer Sentiment & Trend Layer
3.1 AI-Powered Social Listening Process 10 million+ daily posts from Weibo, Douyin, Xiaohongshu, Bilibili with 96% sentiment accuracy.
3.2 Emerging Keyword Alert System Detect breakout keywords 3–7 days before they hit Baidu Index peak.
4. Macro & Supply-Chain Layer
4.1 Customs Import Data (Updated Monthly) Track exact import volume and price of your category from every country into China.
4.2 Logistics & Inventory Heatmaps Real-time bonded warehouse inventory levels and cross-border delivery times.
5. Predictive Analytics & Scenario Engine
5.1 Machine-Learning Sales Forecast 90-day sales prediction with 93–97% accuracy using combined internal + external data.
5.2 “What-If” Scenario Simulator Test the impact of price changes, new platform entry, or marketing budget shifts before spending a single RMB.
Case Study: Nordic Dairy Brand – Predicted Double 11 Sales Within 2% Accuracy
A Northern European dairy brand built the exact dashboard architecture above with PLTFRM in Q3 2024. The system predicted Double 11 sales of RMB 87.3 million; actual result was RMB 88.7 million (1.6% variance). Inventory was prepared perfectly — zero stock-out and only 3% leftover.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
