(Source: https://pltfrm.com.cn)
Introduction
Pricing wrong in China can wipe out an entire year’s profit in one month. The best quantitative pricing tests now deliver sales predictions accurate to within ±4% — in under 10 days. Here are the five methods driving 2025 pricing decisions.
1. Van Westendorp + Gabor-Granger on WeChat Mini Program
1.1 Mobile-Optimized 4-Question Sequence Respondents answer the four classic pricing questions in under 90 seconds inside a branded Mini Program. Completion rates exceed 80%.
1.2 Real-Time Optimal Price Point Calculation Results update live as responses come in. Brands see the revenue-maximizing price shift hour by hour.
2. Live Platform Price Testing (Tmall/JD/Pinduoduo)
2.1 Geo-Fenced Price Experiments Run different prices in Henan vs. Guangdong for the exact same SKU using platform tools. Real purchase behavior, zero hypothetical bias.
2.2 Automatic Elasticity Modeling Systems calculate price elasticity curves daily with 95% confidence intervals.
3. Discrete Choice Modeling via Douyin Ads
3.1 Forced-Choice Between Three Options Users see three product-price bundles as Douyin video ads and tap their preference. 100,000+ responses collected in 48 hours.
3.2 Part-Worth Utility Scores in 72 Hours Hierarchical Bayes modeling delivers feature valuation (e.g., “+RMB 50 for imported certification = +18% choice share”).
4. Monadic Price Testing at Scale
4.1 Randomized Exposure Across Platforms 10,000 respondents each see only one price point across WeChat, Xiaohongshu, and Tmall. Normative databases benchmark against 500+ categories.
4.2 Purchase Intent Calibration Scores are calibrated against actual sales data from previous launches.
5. AI-Powered Price Simulation Dashboards
5.1 Integrating All Methods Above Custom dashboards combine survey data, platform experiments, and historical sales to simulate any price change impact before launch.
Case Study: Italian Coffee Capsule Brand – Found the +28% Price Sweet Spot
An Italian coffee capsule maker tested 28 price points using all five methods above with PLTFRM. The optimal price was RMB 5.8 per capsule — 28% higher than European pricing and 11% above initial China assumption. First-month sales beat forecast by 64%, with zero negative reviews on price.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
