(Source: https://pltfrm.com.cn)
Introduction
By 2025, “made for me” has replaced “limited edition” as the ultimate flex in China. The most sophisticated overseas brands have abandoned traditional cost-plus pricing entirely for bespoke, replacing it with value-based models that routinely reach eight figures. Here are the exact frameworks winning right now.
- The 1-8-88 Pricing Ladder
1.1 Level 1 – Personalisation (under 1 million RMB) Level 8 – Full Bespoke (8–18 million RMB) Level 88 – Multi-Generational Commission (88 million+ RMB) Clients naturally progress upward once they experience the first level. Over 70% of Level 1 clients return within 24 months for Level 8 or higher. - Material & Process Transparency Pricing
2.1 Open-Book Costing Show every line item — rare wood at 380,000 RMB/kg, 400 hours of hand-engraving at 15,000 RMB/hour — then apply a fixed 35% brand equity fee. Clients respect the honesty and rarely negotiate.
2.2 Upgrade Menu System Present rare materials and techniques as optional upgrades with clear pricing (e.g., meteorite inlay +2.8 million RMB). Average client adds 48% through self-selected upgrades. - Private Traffic First Model
3.1 WeChat Closed Circle Releases Launch every new bespoke slot to a private group of 80–150 qualified clients only. 94% of capacity is filled before any public announcement.
3.2 Collector Referral Bonus Pay existing clients a free minor bespoke piece for every successful referral who commissions above 10 million RMB. Turns clients into your most effective sales force. - Gifting & Legacy Pricing
4.1 Wedding & Milestone Packages Full bespoke heirloom sets for weddings or 60th birthdays priced 15–45 million RMB. Red envelopes and double-happiness motifs make these non-negotiable purchases.
4.2 Newborn Legacy Pieces Commission a piece the day a child is born, to be delivered on their 18th birthday. One-time payment of 8–18 million RMB — several dozen already secured. - Risk-Reversal Pricing
5.1 100-Year Repurchase Guarantee Brand commits to repurchase at original price (inflation-adjusted) after 100 years. Removes the last psychological barrier for nine-figure commissions.
5.2 Progress Payment Confidence 50% at commission, 30% at first fitting, 20% on final delivery — with full refund possible until first fitting. Clients feel zero risk at any price level.
Case Study: An Italian Bespoke Furniture Atelier’s 188 Million RMB Commission
In early 2025, a Chinese tech billionaire commissioned a complete 28-piece palatial bedroom suite blending 18th-century European marquetry with Ming-era huanghuali wood. Priced openly at 188 million RMB using the transparent menu system and secured through private WeChat circle introduction, the entire amount was wired within 72 hours. The project is scheduled for completion in 2029 — proving that when pricing is framed as preserving family legacy rather than spending money, Chinese clients will pay sums that redefine categories.
Conclusion
In 2025 China, bespoke pricing is no longer about what something costs to make — it’s about what a family is willing to invest to own something no one else ever will. Build your model around transparency, legacy, and absolute trust, and the price ceiling disappears.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
