(Source: https://pltfrm.com.cn)
Introduction
One device almost never fits two generations in China. Seniors want simplicity and doctor trust; Gen-Z wants fashion and social sharing. The brands winning biggest price completely differently for each segment — and earn 3–5× higher margins as a result.
- Senior-Focused “Peace-of-Mind” Pricing
1.1 Ultra-Low Hardware + Family-Paid Subscription Model: Sell device ¥299–¥599 while children pay ¥49–¥99/month for real-time alerts and doctor chat. 78% of senior device subscriptions are paid by adult children.
1.2 Hospital & Pharmacy Channel Markup Trusted Premium: Sell inside hospitals and chain pharmacies at ¥1,299–¥1,999 with official health bureau stamps. Seniors happily pay 3× more for perceived safety. - Gen-Z “Health + Beauty + Social” Pricing
2.1 Fashion-Forward Higher Base Price Positioning: Price sleek designs with AI skin analysis or posture tracking at ¥1,999–¥3,999. Gen-Z treats health devices as fashion accessories and accepts Apple-level pricing when aesthetics are on point.
2.2 Social Sharing Subscriptions Add-On Revenue: Charge ¥29–¥59/month for Xiaohongshu-style health diaries, community challenges, and influencer leaderboards. - Dual-Line Product Strategy
3.1 Separate Brands or Sub-Brands Execution: Use different brand names (e.g., “孝心健康” for seniors vs main fashion brand for youth) to avoid cannibalization and justify vastly different pricing.
Case Study: American Blood Pressure Brand’s Dual Success They originally launched one device at $199 globally. We split them into “孝血压” (¥399 + child-paid subscription) sold in pharmacies and “潮血压” (¥2,599 fashion edition) on Douyin & Dewu. Combined revenue grew 450% in 18 months with almost zero overlap.
Conclusion
Stop averaging your pricing. Create dedicated senior lines at rock-bottom hardware cost with family-paid subscriptions, and premium youth lines at 5–8× higher price justified by design and social features. Two markets, two completely different — and far more profitable — pricing playbooks.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
