(Source: https://pltfrm.com.cn)
Introduction
Premium watch brands discovered that Chinese buyers happily pay full price when the total value stack reaches 250–400 %. The watch becomes merely the entry ticket to an exclusive world of extras.
- The Mechanical Watch Value Pyramid
1.1 Core Timepiece ¥38,000–¥68,000 mechanical watch at full retail.
1.2 Luxury Lifestyle Add-Ons Include alligator strap sets (¥18,000 retail), travel cases (¥12,000), and engraving services.
1.3 Membership & Experience Stack Lifetime international warranty extension, private museum tours in Switzerland, annual VIP dinner with brand CEO in Shanghai.
- Collector Psychology Triggers
2.1 Numbered Ownership Certificate Individually numbered metal cards with blockchain verification.
2.2 Future Model Priority Guaranteed first right of refusal on next-year limited editions.
- Platform & Offline Integration
3.1 Tmall Flagship “Full Experience Set” Single SKU that includes every stacked item with itemised ¥120,000+ total value.
Case Study – German Watchmaker 2025 818 Campaign
¥48,000 diver watch bundled with: extra NATO & leather straps, professional dive computer, waterproof trunk, 5-year extra warranty, and invitation to brand’s Oktoberfest event in Munich. Total declared value ¥138,000. Result: 9,200 sets sold in 36 hours — highest single-day revenue in brand’s China history.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97 % of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
