(Source: https://pltfrm.com.cn)
Introduction
Shopping malls, logistics parks, and bus depots are installing thousands of charging stations monthly. Overseas brands that understand China’s commercial bidding and financing nuances are taking huge market share from domestic players. These are the exact pricing frameworks that close seven-figure deals.
- Total Cost of Ownership (TCO) Selling
1.1 5-Year TCO Comparison Tables Show Chinese clients that your station costs ¥120,000 more upfront but saves ¥380,000 in maintenance, electricity loss, and downtime over five years out — proven to flip 70% of bids.
1.2 Financing Partnership Bundles Offer 0-down, 3–5 year low-interest leasing through Bank of China or SPIC financing arms — monthly payment often lower than electricity bill savings. - Destination Charging Bundle Pricing
2.1 Shopping Mall Packages Sell 50 × 7kW AC + 4 × 120kW DC as a single ¥4.8 million turnkey package including installation, 5-year SaaS, and advertising screen revenue share.
2.2 Parking Fee Integration Allow malls to charge drivers ¥6–10/hour parking + electricity while giving mall 30% cut — creates win-win that justifies 25% hardware premium. - Energy Storage + Charging Integrated Pricing
3.1 Peak-Shaving Storage Bundles Pair 120kW charger with 200kWh battery system priced at ¥1.65 million — qualifies for additional demand-charge subsidies and peak-valley arbitrage profits.
3.2 V2G-Ready Premium Add ¥80,000–¥120,000 for bidirectional capability — forward-looking fleets pay gladly for future revenue potential. - After-Sales & Spare Parts Strategy
4.1 8-Year Free Replacement Include full parts + labor coverage years 1–3, then ¥18,000/year optional extension — removes perceived risk of “foreign brand service difficulty”. - Brand & Certification Premium
5.1 TÜV/CE Markup Chinese buyers accept 18–28% premium for European safety certification when bidding advantage in government-related projects.
Case Study: Delta Electronics’ Logistics Park SweepTaiwan-based but overseas-positioned Delta won a 1,200-port contract with JD Logistics in 2024 by pricing its 180kW liquid-cooled stations at ¥298,000 each — 22% above Huawei — but including 5-year 99.9% uptime SLA and integrated energy management SaaS. The deal generated over ¥420 million in hardware + recurring revenue.
Conclusion
Large commercial contracts in China are won on TCO, financing creativity, and iron-clad service promises — not the lowest sticker price. Overseas brands that lead with these elements consistently dominate Tier-1 projects.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
