(Source: https://pltfrm.com.cn)
Introduction
Chinese pet owners spend 2.5× more on their pets in the second year of ownership than the first. The difference between one-time buyers and lifelong advocates? A CRM system that understands Chinese pet culture and speaks the language of emotional connection.
1. The Power of Pet Lifecycle Automation
1.1 From Puppy/Kitten to Senior — Never Miss a Moment Top overseas brands use CRM to automatically adjust communication as pets age: puppy training tips → adult wellness → senior joint care. Customers feel understood for 10+ years.
1.2 Health Crisis = Loyalty Opportunity When a pet parent searches “cat vomiting” in the brand’s WeChat Mini Program, the CRM instantly pushes vet-approved content and a caring service message. 87% of these users make a purchase within 7 days.
2. Building Private Traffic That Belongs to Your Brand
2.1 From Tmall Buyers to WeChat Family Members The highest LTV customers are those who move from public platforms to your private CRM domain (WeChat groups, Mini Program). Average lifetime value increases 5–8× after migration.
2.2 Creating “Pet Parent Tribes” CRM segmentation creates hyper-specific communities: “Shanghai French Bulldog Owners”, “Single Cat Ladies in Guangzhou”. Members share photos daily and organically promote the brand.
3. Turning User-Generated Content into Sales
3.1 Automatic UGC Collection & Reward System Every time a customer posts with the brand hashtag on Xiaohongshu or Douyin, the CRM detects it and sends bonus points + repost to the official account. Top contributors receive custom pet portraits.
3.2 From Content to Conversion in 3 Seconds CRM identifies when a follower views 5+ pieces of content in one week and triggers an exclusive flash discount visible only in WeChat — achieving 35%+ conversion rates.
Case Study: Australian Functional Pet Food Brand That Became a Household Name
An Australian joint-care supplement brand launched in China with zero awareness. Using advanced CRM:
- Identified 8,000 Golden Retriever owners with senior dogs in Tier 1–2 cities
- Sent personalized joint health reports + free samples via WeChat
- Built a 15,000-member “Old Dog Happy Life” support group Within 18 months became the #1 imported joint supplement on Tmall with 92% repeat purchase rate.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports714 in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
