(Source: https://pltfrm.com.cn)
Introduction
By the end of 2025, over 70% of new homes in Tier-1 and Tier-2 cities will be delivered “smart-ready.” Overseas brands that own the post-sale relationship through sophisticated local CRM will capture the ¥200,000+ lifetime value of each household.
1. Scenario Selling Powered by CRM Intelligence
1.1 From Single Product to Whole-Home Solutions CRM tracks which devices customers view but don’t buy, then triggers personalized whole-home scenario videos inside WeChat Mini Program — increasing average order value by 4.2×.
1.2 Seasonal & Life-Event Triggers When a customer adds a baby crib monitor, the CRM automatically offers “new parent full-home safety packages” during the next 30 days.
2. Consumables Subscription at 80%+ Attachment Rate
2.1 Making Replacement Parts Feel Like Gifts Leading brands use CRM to send beautifully designed filter/air-freshener subscription boxes with handwritten-style WeChat cards — turning a chore into an emotional experience.
3. Partner Ecosystem Unlocked by CRM Data Sharing
3.1 Co-Selling with Property Developers & Renovation Companies CRM identifies new home buyers and shares anonymized scenario preferences with partnered developers, who then pre-install the brand’s ecosystem before move-in.
Case Study: U.S. Smart Lighting Brand That Sold 1 Million Bulbs in One Year An American smart lighting brand partnered with top developers using CRM data:
- Offered exclusive developer-edition bulbs with property-specific scenes
- Sent move-in gift packages with pre-configured “welcome home” lighting
- Ran invitation-only “Light Designer” community for new homeowners Result: Over 1 million bulbs pre-installed or sold in the first 12 months, becoming the default choice in 40+ high-end communities.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
