(Source: https://pltfrm.com.cn)
Introduction By 2025, China will have more pet-owning households than children under 15. Overseas brands that master China-specific CRM will capture the premium segment spending ￥15,000+ per year per pet. Here are the exact strategies separating winners from the rest.
1. Omnichannel CRM That Feels Like a Personal Pet Butler
1.1 One Pet Profile Across All Platforms The best systems synchronize data from Tmall, JD, Douyin Shop, Dewu, and WeChat Mini Program into a single pet profile. Customers never repeat breed or allergy information.
1.2 Predictive Replenishment Before They Run Out Using purchase history and pet age/weight, CRM predicts exactly when cat litter or dog food will finish and sends a caring reminder with one-click reorder — achieving 70% auto-repeat rates.
2. KOL & Community Seeding Powered by CRM Intelligence
2.1 Finding Your 100 True Fans First CRM identifies the most engaged 0.1% of customers and offers them early access + co-creation opportunities. These micro-influencers generate 60% of UGC volume.
2.2 From Community to Private Domain Traffic** Every active community member receives a personalized invitation to an exclusive WeChat group managed by the CRM, where limited-edition products sell out in minutes.
3. Turning Seasonality into Year-Round Revenue
3.1 Festival Gifting Culture Meets Pet Products CRM triggers personalized gift recommendations during 618, Double 11, and Lunar New Year based on pet birthday and owner relationship status — “Gift for the cat of your crush” campaigns go viral every year.
Case Study: American Smart Pet Device Brand That Sold Out in 72 Hours
A U.S. smart feeder brand prepared for 2024 Double 11 with CRM-powered strategy:
- Used CRM to identify 50,000 households with multiple cats
- Created exclusive “Multi-Cat Peace Plan” bundle only visible to this segment
- Sent countdown reminders starting 30 days before the sale Result: 100% sell-out in 72 hours and 300,000+ waiting list sign-ups for the next batch.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
