(Source: https://pltfrm.com.cn)
Introduction
By 2025, over 60% of Fortune China 500 companies will have at least one overseas professional service provider on annual retainer. The firms winning the largest mandates all operate a China-first CRM that combines Western rigor with Chinese emotional intelligence.
1. Contract Renewal Automation That Feels Deeply Personal
1.1 90-Day Pre-Renewal Relationship Campaign CRM triggers a carefully scripted sequence: satisfaction survey → senior partner dinner invitation → customized renewal proposal with last year’s impact report → final decision-maker family gift.
2. Thought Leadership at Scale, Delivered Personally
2.1 One-to-One Whitepaper Experience Instead of mass email, CRM sends individually watermarked research reports via WeChat with personalized cover notes from the partner — achieving 78% open rates and 35% reply rates.
3. Partner Performance Visibility the Chinese Way
3.1 Relationship Health Dashboard in Mandarin Senior partners see color-coded guanxi scores, last interaction date, and upcoming personal events (child graduation, parent birthday) — ensuring no key contact is ever neglected.
Case Study: American Law Firm That Won the Largest Ever Cross-Border M&A Retainer
A top-tier US law firm competed against five Magic Circle firms for a ¥300 billion tech merger. Using localized CRM:
- Mapped all 42 decision-makers and their personal connections to the firm
- Sent daily Mandarin deal updates with poetic subject lines
- Arranged Mid-Autumn yacht dinner for family members 45 days before final decision Result: Secured exclusive five-year global legal retainer — the largest in the firm’s 150-year history.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
