(Source: https://pltfrm.com.cn)
Introduction Short video and lifestyle content now influence over 80% of beauty purchases in China. Leading overseas personal care brands are no longer treating Douyin and Xiaohongshu as pure marketing channels—they are turning them into the most powerful customer acquisition and retention engines through deep CRM integration.
- Turning Content Viewers into CRM Leads Instantly
1.1 One-Click Lead Forms in Videos Embed Douyin “Lead Cards” and Xiaohongshu notes with skin-quiz links that feed answers straight into the CRM with zero friction. High-intent users self-segment from the first second of interaction.
1.2 Live Room to Private Domain Flow During Douyin or Taobao Live sessions, use “Add WeChat” buttons and shake-to-receive coupons that auto-populate the CRM with phone numbers and product interests.
- Interest-Based Tagging and Dynamic Segmentation
2.1 Real-Time Behavior Tagging Tag users who watched acne-treatment videos 3+ times or saved whitening notes—then serve hyper-relevant emails, SMS, or WeChat broadcasts. This interest-based approach outperforms traditional demographics.
2.2 Lookalike Audience Automation Export high-LTV customer profiles from the CRM to Douyin and Xiaohongshu ad platforms to acquire near-identical new users at lower CAC.
- UGC Repurchase Loop
3.1 Automated Review-to-Reward Workflows When a customer posts a Xiaohongshu note mentioning the brand, the CRM detects it (via hashtag monitoring) and sends a private thank-you coupon for their next purchase.
3.2 Seeding → Tracking → Re-engagement Track seeded products via unique codes; when recipients post, automatically move them into a VIP nurture sequence.
Case Study: A French Luxury Skincare Brand
Working with PLTFRM, a prestigious French skincare house built a content-to-CRM pipeline across Douyin and Xiaohongshu. Every viral note and live viewer was captured, tagged, and nurtured. The brand achieved 500% ROI on influencer spend and grew its private domain traffic to over 800,000 high-value members in under two years.
Conclusion
The future of personal care marketing in China belongs to brands that close the loop between viral content and owned customer data. Seamless CRM integration with Douyin and Xiaohongshu is how overseas players convert fleeting views into decades of loyalty.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
