The Internet of Everything: China’s Connected Consumer in 2025

(Source: https://pltfrm.com.cn)

Introduction

By the end of 2025, the average urban Chinese consumer will interact with more than 50 connected devices daily—phones, cars, fridges, glasses, rings, and robots all talking to each other and to brands in real time.

  1. Matter & HarmonyOS Unified Home
    1.1 One-Tap Cross-Brand Control Seamless Ecosystem Tools: Techniques & Tools: Certify products for Huawei HarmonyOS Next and Xiaomi HyperOS using unified IoT SaaS testing platforms. How-to: Enable scenarios like “leaving home” that auto-adjust lights, lock doors, and preheat the oven via your coffee machine order.

1.2 Smart Appliance Direct Commerce Fridge-to-Brand Reordering: Strategy: Place “reorder now” buttons directly on appliance screens linked to your Tmall/JD flagship.

  1. In-Car Operating Systems as the New Super App
    2.1 Cockpit Commerce Revolution Native Mini-Programs: Approach: Build full shopping experiences inside Li OS, Zeekr OS, and IMOS cockpits. Outcome: Drivers complete purchases without touching their phones.
  2. Body Area Networks & Health OS
    3.1 Continuous Health Commerce Real-Time Intervention: Overview: Wearables that detect low vitamin D and instantly offer personalized supplements via linked mini-program.
  3. Smart City + Consumer Fusion
    4.1 Urban Digital Twin Shopping Location-Triggered Offers: How-to: Use city-level digital twin data to push hyper-local offers when consumers enter a mall or subway station.

Case Study: Huawei Smart Home × P&G Replenishment Ecosystem

Since 2023, P&G has integrated its full range of daily necessities into Huawei’s HarmonyOS smart screens and fridges. When detergent runs low, the fridge screen displays P&G’s official mini-program with one-tap subscription reorder. The program now accounts for 28% of P&G’s total China FMCG e-commerce volume—proving that connected devices are becoming the most powerful point of sale.

Conclusion

China is building the world’s first truly Internet-of-Everything consumer society. Overseas brands that secure native integration across HarmonyOS, in-car OS, and emerging body networks today will own the automatic, invisible purchases of tomorrow.

PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn

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