(Source: https://pltfrm.com.cn)
Introduction
Executing a successful Double 12 campaign requires operational precision in logistics, compliance, and customer support. Overseas brands that plan for scale, manage risks, and ensure seamless fulfillment gain a competitive edge. This article provides a structured approach to operational readiness.
1. Forecast demand and manage inventory
1.1 Predict order volumes accurately.
Use historical festival data, market trends, and early engagement metrics to estimate demand.
1.2 Coordinate with suppliers and warehouses.
Ensure stock availability and shipping readiness to prevent delays or stockouts during peak traffic.
2. Ensure compliance and platform readiness
2.1 Follow platform rules closely.
Understand Double 12 promotion policies, advertising restrictions, and product listing requirements.
2.2 Maintain legal and data compliance.
Ensure promotions, pricing, and customer data management align with local regulations like PIPL.
3. Scale customer support efficiently
3.1 Increase support capacity.
Expand staffing, chatbots, and hotline resources during peak hours to handle inquiries.
3.2 Provide clear post-purchase communication.
Real-time delivery updates, FAQs, and support build trust and minimize complaints.
4. Monitor live performance metrics
4.1 Track conversions, traffic, and engagement in real-time.
Dashboards allow rapid decisions on inventory and promotions.
4.2 Adjust campaigns dynamically.
Respond to spikes or slowdowns with real-time promotions or stock reallocation to maximize ROI.
5. Conduct post-event analysis
5.1 Evaluate what worked and what didn’t.
Review engagement metrics, sales performance, and operational efficiency.
5.2 Formalize learnings for future festivals.
Document insights into SOPs and campaign playbooks for ongoing improvement.
Case Study
A Scandinavian home décor brand prepared for Double 12 with bonded warehouse pre-stocking, expanded customer support, and a real-time dashboard to track sales and engagement. They maintained on-time delivery, minimized complaints to below 1%, and observed a 20% uplift in repeat purchases post-festival.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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