(Source: https://pltfrm.com.cn)
Introduction The most valuable asset your brand brings to China isn’t your product—it’s your intellectual property. Leading overseas brands no longer treat IP protection as a one-off task but as a living, automated ecosystem that scales with growth. Here’s exactly how they do it.
- Centralized IP Command Center
1.1 Global + China Portfolio Dashboard Single Pane of Glass: SaaS platforms now sync your USPTO, EUIPO, and CNIPA portfolios in real time—showing renewal dates, opposition deadlines, and licensing status worldwide. Risk Heat Maps: Visual maps highlight weak spots (e.g., unregistered classes, expiring patents). - Automated Renewal & Annuity Management
2.1 Zero-Miss Renewal System Smart Calendars: Never miss a trademark renewal or patent annuity again—automated payments and docketing across 200+ jurisdictions from one platform. Cost Forecasting: Predict 10-year IP maintenance costs with 99% accuracy. - Supply Chain & Employee IP Safeguards
3.1 Digital Rights Management Employee Exit Protocols: Automatically revoke access to design files and revoke NDA obligations on termination day. Supplier IP Audits: SaaS questionnaires + on-site audit scheduling ensure factories remain compliant. - Enforcement Automation at Scale
4.1 Nationwide Raid Coordination One-Click Raid Requests: File administrative complaints in 100+ cities simultaneously through integrated platforms. Evidence Blockchain: Store notarised purchases and investigation reports on blockchain for court-admissible proof. - IP Monetization & Licensing
5.1 Licensing Revenue Tracking Royalty Automation: Track and collect licensing revenue from Chinese partners with zero manual spreadsheets. Anti-Counterfeit Licensing: Turn former counterfeiters into licensed distributors under strict quality control.
Case Study: Under Armour’s Complete IP Transformation
After losing several trademark battles early on, Under Armour built a full-stack SaaS IP ecosystem in 2018. They now monitor 3,000+ potential infringements monthly, automatically remove 10,000+ fake listings per quarter, and have recovered over US$50 million in damages and licensing fees—turning their China IP operation from a cost center into a profit center.
Conclusion
World-class brands treat China IP protection as a strategic capability, not a legal expense. With the right automated ecosystem, you can protect your assets, enforce your rights, and even generate new revenue streams. Let us design and implement your unbreakable China IP system—starting with a complimentary portfolio audit.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
